"When a belief is held strongly (In this case, making it public), it is possible that the opposing arguments only serve to strengthen and might, to challenge people's beliefs are even more convinced they are right, a phenomenon known as the "boomerang effect." This effect is produced, at least in part, the need to justify a commitment that one feels he can not escape. "
Stuart Sutherland," Irrationality. The enemy within "Alianza Editorial, Madrid, 1996. P. 67.
0 comments:
Post a Comment